If you wish to test out a function on a well-known, huge, and global platform, there is a very easy fix for this: Experiment it in Australia. With a mostly western culture and a population of 24 Million by hand, it is a small enough market and sufficiently huge test bed, thereby perfect for experimenting new features. And that is exactly what Spotify seems to be conducting in experimenting how it can modify its advertising platform to take the battle to the likes of other rivals such as Pandora.
The media this week reported that it is conducting a test in Australia that will allows users skip video and audio ads while the ad is playing at any time. This is very soothing for users instead of having a predetermined time limit to watch or listen to the ads, which cannot be skipped. They will be capable to doing this at any time they wish, as frequently as they wish, and the new function will also allow them jump right back into the music.
On a related note, Samsung (the South Korean behemoth) earlier this week declared a long-term association with Spotify during the Galaxy Unpacked 2018 event. As per Samsung, the services from Spotify will span all over the devices from Samsung such as speakers, smartphones, televisions, and the yet to be rolled out Galaxy Home. The joint venture with Samsung can assist Spotify vie against Apple’s own music service, Apple Music.
Talking about the services, this joint venture lets users play their favorite music on their Samsung gadgets with the assistance of Bixby (its native voice assistant) through the SmartThings app. This app lets consumers to control all gadgets that are well-matched with its SmartThings or IoT devices. Spotify will be equipped with the Samsung Music application and hence will be a fraction of the setup experience in all device form Samsung particularly the Galaxy Note 9.